PRODUCTIONTOPLACEMENT
How to record broadcast-quality music and land that sync deal!
Wednesday, August 16, 2023
6:00PM – 9:30PM
Hang On to the Dream Theatre
located at Ovation Hollywood
6801 Hollywood Blvd, Suite 200, Hollywood 90028
(between the Dolby Theatre & the TCL Chinese Theatre, and directly above Hard Rock Cafe)
Which came first, the Chicken or the Egg? In the realm of music placement, the answer is clear. The “egg” represents the song itself, while the “chicken” symbolizes landing a music placement. The days of pitching rough demos for sync licensing opportunities are long gone. To catch the attention of music supervisors, commercial agencies, production libraries, and media companies, your songs need to SOUND professionally produced. It is crucial to deliver broadcast-quality music that is ready to go. While it is possible to handle the production process alone, it requires knowledge and expertise.
The HIMA has assembled an A-list group of professional producers and experts in music licensing to share vital info, solutions, methods, and tricks of the trade so you can land that sync deal!
NOTE: HIMA annual members will be issued a coupon code to secure tickets at no charge
JOHN ANDERSON - MODERATOR
John Anderson, a.k.a. Hot Tub Johnnie, is a highly accomplished Music Publishing Executive, serving as the CEO and ringmaster of Hunnypot Unlimited. This multifaceted organization specializes in discovering and nurturing emerging music talent by providing Music Publishing, Artist Representation, Marketing, and Film & Television Placement services.
In his role as a publisher, he has been responsible for synchronizing and licensing music for thousands of titles from a diverse range of artists, including Pete Townshend, John Mellencamp, Nick Cave, Spice Girls, Willie Nelson, Albert Hammond, Snow Patrol, Kings of Leon and Beyonce’. As an A&R representative, he has also signed and developed numerous successful artists including The Cramps, Johnette Napollitano (Concrete Blonde), The Coup, The BellRays, Fischerspooner, The Dollyrots, Talib Kweli, and Far East Movement, whose hits “Like A G6” and “Rocketeer” sold over 15 million singles worldwide.
KizzoKIZZO
Kizzo is a Billboard chart-topping, multi-gold and platinum Dutch record producer, songwriter, and music entrepreneur. In addition, he has been nominated for 4 Grammys at the 64th Grammy Awards and won the big one, Album of the Year, for his production work on “We Are” by Jon Batiste.
Michael ElsnerMICHAEL ELSNER
Michael Elsner is a guitarist/songwriter/producer with over 2500 TV and Film placements to his name. His songs have been placed in over 180 individual television series, accounting for over 850 individual episodes. Some of these include American Idol, The Voice, Good Morning America, Impractical Jokers, EXTRA, The Sing-Off, and The Ellen DeGeneres Show.
Wendy GriffithsWENDY GRIFFITHS
Wendy Griffiths is an accomplished senior level executive with 35+ years in music, synchronization licensing and video marketing. In her 25 years with Warner Records, she worked with acts such as Green Day, Fleetwood Mac, Alanis Morissette, Metallica, Michael Buble, My Chemical Romance, Linkin Park, & many more overseeing Video Promotion & Production, and later transitioned into Sync.
NomadNOMAD
Creator of The Career Musician, veteran composer, music producer, music director, and session/touring guitarist with over 30 years experience in the music business. Music Director for Kenny Babyface Edmonds for over a decade and has shared the stage with celebrity artists including David Foster, Stevie Wonder, Natalie Cole, Dave Koz, Jewel, India Arie, and Carrie Underwood.
Jody FriedmanJODY FRIEDMAN
Meet Jody Friedman, the multi-talented artist who thrives in the world of DIY. With a diverse range of roles including Music Supervisor for Film, TV & Ads, Sync Agent, and Music Publisher, Jody wears many hats in the industry.
David DonnellyDAVID DONNELLY
Dave Donnelly is a GRAMMY Winner, 2 time Latin GRAMMY Winner, Music Executive, Producer, Mastering Engineer. Owner and President at DNA Mastering, DNA Immersive (Certified Dolby ATMOS Studio), Woodland Hills, CA. Also former Executive in charge of recording/production at Geffen Records. A former executive at Warner Bros Records. Daves career spans more than 50 years in the music industry, having started as a young teen at United Artist Records.
KizzoKIZZO
Kizzo is a Billboard chart-topping, multi-gold and platinum Dutch record producer, songwriter, and music entrepreneur. In addition, he has been nominated for 4 Grammys at the 64th Grammy Awards and won the big one, Album of the Year, for his production work on “We Are” by Jon Batiste.
Michael ElsnerMICHAEL ELSNER
Michael Elsner is a guitarist/songwriter/producer with over 2500 TV and Film placements to his name. His songs have been placed in over 180 individual television series, accounting for over 850 individual episodes. Some of these include American Idol, The Voice, Good Morning America, Impractical Jokers, EXTRA, The Sing-Off, and The Ellen DeGeneres Show.
Wendy GriffithsWENDY GRIFFITHS
Wendy Griffiths is an accomplished senior level executive with 35+ years in music, synchronization licensing and video marketing. In her 25 years with Warner Records, she worked with acts such as Green Day, Fleetwood Mac, Alanis Morissette, Metallica, Michael Buble, My Chemical Romance, Linkin Park, & many more overseeing Video Promotion & Production, and later transitioned into Sync.
NomadNOMAD
Creator of The Career Musician, veteran composer, music producer, music director, and session/touring guitarist with over 30 years experience in the music business. Music Director for Kenny Babyface Edmonds for over a decade and has shared the stage with celebrity artists including David Foster, Stevie Wonder, Natalie Cole, Dave Koz, Jewel, India Arie, and Carrie Underwood.
Jody FriedmanJODY FRIEDMAN
Meet Jody Friedman, the multi-talented artist who thrives in the world of DIY. With a diverse range of roles including Music Supervisor for Film, TV & Ads, Sync Agent, and Music Publisher, Jody wears many hats in the industry.
David DonnellyDAVID DONNELLY
Dave Donnelly is a GRAMMY Winner, 2 time Latin GRAMMY Winner, Music Executive, Producer, Mastering Engineer. Owner and President at DNA Mastering, DNA Immersive (Certified Dolby ATMOS Studio), Woodland Hills, CA. Also former Executive in charge of recording/production at Geffen Records. A former executive at Warner Bros Records. Daves career spans more than 50 years in the music industry, having started as a young teen at United Artist Records.