Known most affectionately as “Mama Swag”, donned upon her by both the emerging artists and young business professionals she mentors, Tina Cole has been driving and inspiring a standard of excellence in business for over 25 years. Now as a business leader and visionary, she brings her tenured success to the Entertainment Industry.
Her entrepreneurial drive and wealth of insights as to what really creates success and profitability has now been infused into one of her greatest passions – music. Her goal is to bring business discipline and strategies to the music scene with a grass roots approach.

As the CEO and Co-founder of Alaeze Group International (AGI) – a premier Talent and Lifestyle Marketing Company, Tina and her team focus is on developing market-leading positions in Talent Management & Development, Live Events, and Recorded Music Promotion.

It’s not everyday that an Independent Music Executive Producer has the opportunity to work with chart topping producers and songwriters. Tina has worked with legendary greats such as: Scott Storch (Justin Timberlake, Dr. Dre, Christina Aguilera, DJ Kalid, Beyonce); Jason “Poo Bear” Boyd (Justin Bieber, 112, Sam Smith, Skrillex, J Blavin, Chris Brown) ; The Underdogs (Babyface, Rodney Jerkins, Tyrese); Stephen “Random” Russell (Jordin Sparks); The Audibles ( Justin Bieber, Mary J Blige, Lupe Fiasco, Chris Brown); Al B. Sure; Boi 1DA (Drake, Eminem, Nicki Minaj, Kendrick Lamar, Cardi B) ; Nick Carter (Back Street Boys); and Roy “Royalty” Hamilton III (Mia Martina, R. Kelly, NSYNC, Cheta Girls). She also facilitated rapper features with Kendrick Lamar and Tyga. Tina has also had the distinct privilege of having one on one discussion’s with music industry greats, such as Quincy Jones, and Ralph Johnson of Earth Wind and Fire, and has on going business relationships Rhonda Bedikian of Heavy Harmony Music and legendary music executive Ernie Singleton in Los Angeles California.

Tina developed and co-founded “The Music Quadrant ©”, an academic approach to artist development. The program is facilitated by a passionate group of business and creative professionals committed to empowering aspiring talent. The curriculum is designed and delivered to provide the aspiring artists (artists, songwriters and composers) with the skills, tools and knowledge required in creating, marketing, and commercializing their talent on a local, national and international level, understanding it is a business.

On April 16, 2020, By the Executive Council of Ontario, Santina Colalillo, P.K.A. Tina Cole, was appointed to the Board of Directors of the Ontario Media Development Corporation (OMDC). The OMDC, commonly known as Ontario Creates, focuses on encouraging strategic business partnerships among the converging cultural media industries, including film and television production, book and magazine publishing, sound recording and interactive digital media. In addition to fostering partnerships, the agency seeks to address the distinct challenges each of the cultural industries faces in domestic and international marketplaces.

Tina’s mission to see Canadian artists rise to the top of the international charts is driven by passion, her own personal journey and a true sense of community. Her years of volunteer service with the Peel Youth Justice Committee, where she made a difference in the lives of youths from all different backgrounds. As founder and past President and Chair of the Board of Mississauga ITALFEST, she gave countless volunteer hours to develop and present a premiere, award winning Italian Cultural festival, as a project close to her heart as she celebrate her roots, heritage and culture of origin. These initiatives are some of many she is involved in, that exemplify the spirit of giving that she believes is essential in any genuine endeavor, and to the essence of music itself. Mama Swag for Canadian Artists!