HOWIEROSEN
Howie Rosen Promotion, Inc
He moved on to Elektra Records where he promoted Carly Simon (āYou’re So Vainā, āThe Right Thing To Doā), Harry Chapin (āTaxiā), Bread (āEverything I Ownā, āBaby I’m A Want Youā, āThe Guitar Manā, āDiaryā), The Doors (āFull Circleā album).
Howie’s career path next led him to Private Stock Records where he was responsible for bringing Debbie Harry/Blondie to the label and getting her signed. While at Private Stock he had hits with Frankie Valli (āSwearin’ To Godā & āMy Eyes Adored Youā), Walter Murphy (āA Fifth Of Beethovenā), and Starbuck (āMoonlight Feels Rightā).
Howie then left Private Stock to start his own company where he was instrumental in breaking Aerosmith with āDream Onā. He also promoted ACDC, Ted Nugent and The Scorpions.
Neil Bogart, Founder of Casablanca Records and Filmworks, took notice of Howie’s string of hits and persuaded him to leave New York to be the VP of Promotion for his company, based in Los Angeles. Howie led the promotional campaigns for all of Donna Summer’s hits from 1977 through 1979. (āI Feel Loveā, āLast Danceā, āHeaven Knowsā, āHot Stuffā, āBad Girlsā, āDim All The Lightsā, āOn The Radioā, āSunset Peopleā, āMacArthurParkā, āThank God It’s Fridayā). He also promoted KISS, Cher (āTake Me Homeā), Village People (āYMCAā, āIn The Navyā, āMacho Manā). and Parliament (āFlashlightā) Howie brought Lipps Inc to the label where they later had a hit with āFunky Townā. āFunky Townā was one of the biggest 12 inch records in history. Howie was involved with the promotion and marketing of Casablanca’s films, āThe Deepā, āMidnight Expressā and āThank God It’s Fridayā.
After Howie left Casablanca he became the General Manager and later President of Albert Grossman’s company, Bearsville Records. He worked with artists such as, Foghat, Todd Rungren, Utopia and Jesse Winchester.
In 1981, Mo Ostin and Russ Thyret invited Howie to join Warner/Reprise Records as VP of Promotion. Howie helmed a nationwide staff securing hits for Fleetwood Mac (āHold Meā āGypsyā), Prince (āRed Corvetteā, ā1999ā,āControversyā) Rod Stewart (āYoung Turksā, āYoung Hearts Be Free Tonightā), Michael MacDonald (āI Keep Forgettin’), Al Jarreau (āWe’re In This Love Togetherā), George Benson (āTurn Your Love Aroundā), Christopher Cross (āSay You’ll Be Mineā,āArthur’s Themeā), Van Halen (āDancing in the Street), Soft Cell (āTainted Loveā) among many others.
Howie moved on to Motown where he was the Sr. VP of Promotion and promoted Lionel Ritchie’s iconic songs, (āYou Are My Loveā, āAll Night Longā, āRunning With The Nightā, āHelloā, āStuck On Youā,āPenny Loverā, āSay You, Say Meā, Dancing On the Ceilingā) and Rockwell’s (āSomebody’s Watching Meā).
Howie then went to A&M Records where he was in charge of National Promotion for Special Projects such as Simple Minds (āDon’t Youā), Sting, Tommy Shaw (of Styx) Bryan Adams & OMD.
In 1985, Howie decided to take his years of corporate experience and forge his own path. He founded his own company, Howard Rosen Promotion, Inc. specializing in radio promotion and artist management. Howie managed Prism and co-managed Dan Hill. Shortly after founding his company he quickly had a #1 record, āCan’t We Tryāwith Dan Hill and Vonda Shepard and a Top 10 hit with āNever Thought. Howie’s company continues to work with all the major record companies as well as independent artists offering major market as wells secondary market campaigns in AC, Hot AC and Top 40 radio formats.
Howie Rosen lives and breathes music. He thrives on advancing the careers of both established and up and-coming independent artists. In Howie’s words, āI love my job and the excitement I feel when I hear a song for the first time and instinctively recognize its potential to be a hit! What is most exciting is hearing a song that breaks new ground and doesn’t sound like anything that has come before it.ā