HOWIEROSEN
Howie Rosen Promotion, Inc
He moved on to Elektra Records where he promoted Carly Simon (โYou’re So Vainโ, โThe Right Thing To Doโ), Harry Chapin (โTaxiโ), Bread (โEverything I Ownโ, โBaby I’m A Want Youโ, โThe Guitar Manโ, โDiaryโ), The Doors (โFull Circleโ album).
Howie’s career path next led him to Private Stock Records where he was responsible for bringing Debbie Harry/Blondie to the label and getting her signed. While at Private Stock he had hits with Frankie Valli (โSwearin’ To Godโ & โMy Eyes Adored Youโ), Walter Murphy (โA Fifth Of Beethovenโ), and Starbuck (โMoonlight Feels Rightโ).
Howie then left Private Stock to start his own company where he was instrumental in breaking Aerosmith with โDream Onโ. He also promoted ACDC, Ted Nugent and The Scorpions.
Neil Bogart, Founder of Casablanca Records and Filmworks, took notice of Howie’s string of hits and persuaded him to leave New York to be the VP of Promotion for his company, based in Los Angeles. Howie led the promotional campaigns for all of Donna Summer’s hits from 1977 through 1979. (โI Feel Loveโ, โLast Danceโ, โHeaven Knowsโ, โHot Stuffโ, โBad Girlsโ, โDim All The Lightsโ, โOn The Radioโ, โSunset Peopleโ, โMacArthurParkโ, โThank God It’s Fridayโ). He also promoted KISS, Cher (โTake Me Homeโ), Village People (โYMCAโ, โIn The Navyโ, โMacho Manโ). and Parliament (โFlashlightโ) Howie brought Lipps Inc to the label where they later had a hit with โFunky Townโ. โFunky Townโ was one of the biggest 12 inch records in history. Howie was involved with the promotion and marketing of Casablanca’s films, โThe Deepโ, โMidnight Expressโ and โThank God It’s Fridayโ.
After Howie left Casablanca he became the General Manager and later President of Albert Grossman’s company, Bearsville Records. He worked with artists such as, Foghat, Todd Rungren, Utopia and Jesse Winchester.
In 1981, Mo Ostin and Russ Thyret invited Howie to join Warner/Reprise Records as VP of Promotion. Howie helmed a nationwide staff securing hits for Fleetwood Mac (โHold Meโ โGypsyโ), Prince (โRed Corvetteโ, โ1999โ,โControversyโ) Rod Stewart (โYoung Turksโ, โYoung Hearts Be Free Tonightโ), Michael MacDonald (โI Keep Forgettin’), Al Jarreau (โWe’re In This Love Togetherโ), George Benson (โTurn Your Love Aroundโ), Christopher Cross (โSay You’ll Be Mineโ,โArthur’s Themeโ), Van Halen (โDancing in the Street), Soft Cell (โTainted Loveโ) among many others.
Howie moved on to Motown where he was the Sr. VP of Promotion and promoted Lionel Ritchie’s iconic songs, (โYou Are My Loveโ, โAll Night Longโ, โRunning With The Nightโ, โHelloโ, โStuck On Youโ,โPenny Loverโ, โSay You, Say Meโ, Dancing On the Ceilingโ) and Rockwell’s (โSomebody’s Watching Meโ).
Howie then went to A&M Records where he was in charge of National Promotion for Special Projects such as Simple Minds (โDon’t Youโ), Sting, Tommy Shaw (of Styx) Bryan Adams & OMD.
In 1985, Howie decided to take his years of corporate experience and forge his own path. He founded his own company, Howard Rosen Promotion, Inc. specializing in radio promotion and artist management. Howie managed Prism and co-managed Dan Hill. Shortly after founding his company he quickly had a #1 record, โCan’t We Tryโwith Dan Hill and Vonda Shepard and a Top 10 hit with โNever Thought. Howie’s company continues to work with all the major record companies as well as independent artists offering major market as wells secondary market campaigns in AC, Hot AC and Top 40 radio formats.
Howie Rosen lives and breathes music. He thrives on advancing the careers of both established and up and-coming independent artists. In Howie’s words, โI love my job and the excitement I feel when I hear a song for the first time and instinctively recognize its potential to be a hit! What is most exciting is hearing a song that breaks new ground and doesn’t sound like anything that has come before it.โ